Rigoberto González is a high-impact executive with deep cross-border expertise in the Consumer-Packaged Goods (CPG) industry. With over 16 years of experience in international retail, product development, and entrepreneurial leadership, he has built a career around driving innovation and growth across diverse markets.
Place of birth
México
Nationality
México
Company
AEM
Rigoberto has held strategic roles at major retailers such as H-E-B (U.S. and Mexico) and OXXO in Mexico, while also founding and leading multiple consulting firms focused on soft-landing, retail expansion, brand strategy, and market entry. His core strengths include global sourcing, procurement, private label development, and strategic vendor management, with a proven track record of delivering results in high-pressure, multicultural environments.
Known for his entrepreneurial spirit and passion for product innovation, Rigoberto brings creative energy and business insight to every project—often uncovering new brand and business opportunities through conversation alone.
He has successfully developed go-to-market plans for private label programs, sustainable startups, and CPG brands seeking cross-border growth. As well has volunteer with nonprofit organizations and universities to support entrepreneurship initiatives and program, ITESM, UANL, Launch SA, CPG San Antonio and Geekdom.
With multicultural roots in Mexico and United States he brings a unique global perspective, balancing a deep understanding of cultural nuance, consumer behavior, and international business practices.
Known for his entrepreneurial spirit and passion for product innovation, Rigoberto brings creative energy and business insight to every project—often uncovering new brand and business opportunities through conversation alone.
He has successfully developed go-to-market plans for private label programs, sustainable startups, and CPG brands seeking cross-border growth. As well has volunteer with nonprofit organizations and universities to support entrepreneurship initiatives and program, ITESM, UANL, Launch SA, CPG San Antonio and Geekdom.
With multicultural roots in Mexico and United States he brings a unique global perspective, balancing a deep understanding of cultural nuance, consumer behavior, and international business practices.